Thursday, April 18, 2013

Apps We Love: FoodShareFilter Lets You Instagram Your Food And Help End Hunger In The Process


We've all taken pictures of food and posted them on Instagram. But now, if you want to share your food with those who really need it, @ManosUnidasONGD has created a filter for your pics: the money you pay for downloading the app will go to programs against hunger.

#FoodShareFilter is the first supportive filter for Instagram created by the spanish NGO Manos Unidas that allows you to share your food, but share it for real. Because the money collected goes to the fight against hunger. 

"We wanted to get closer to younger people. With this in mind, we started to think about food porn and the way people upload their pics on Instagram," says Nerea Cierco, digital creative director at DDB Spain, the agency that created the filter. Available through Google Play and the Apple Store in both Spanish and English, the FoodShareFilter, applies a message about their mission against world hunger and publishes it to Instagram.
 
How does it work?

 1. Download the app.
2. Take the picture.
3. Apply #Foodsharefilter and share your food on the Instagram.

 
Image via ANA AREVALO/AFP/GettyImages
 
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