THOR•LO Offers Free Padded Socks For $5 Donations Supporting Atlanta Youth Tennis Non-Profit Organizations #SmileyFeet

Put A Smile On Your Feet” will benefit USTA AYTEF, ALTA and YMCA

Atlanta, GA – THOR•LO,Inc. today announced its “Put A Smile On Your Feet” donation program, which aims to put a smile on a child’s face with donations benefitting Atlanta-area youth tennis non-profit organizations. Beginning June 16 through mid-August, the program will provide Atlantans with complimentary Thorlos^â padded socks, valued at $14.99 MSRP, in exchange for $5 donations supporting one of three local charities: USTA Atlanta’s Atlanta Youth Tennis & Education Foundation (USTA AYTEF); ALTA Foundation (ALTA); YMCA of Metro Atlanta (YMCA).

 

Consumers can make donations online and will be able to redeem their complimentary pair of Thorlos at select Atlanta retailers including Sports Authority®. To make a donation or receive more information on in-store redemption, visit www.thorlo.com/smile.

Continuing this summer through August, THOR•LO is offering free padded socks throughout metro Atlanta at “On the Court” events during community tennis tournaments. At these events, tennis fans are invited to participate in the “Put A Smile Your Feet” program by making $5 donations to receive complimentary padded socks on-site. THOR•LO is also an official sponsor of the BB&T Atlanta Open at Atlantic Station and will host “On the Court” activities on-site throughout the weeklong tournament, July 19-27, and exclusively on Thursday, July 24 during League Day presented by THOR•LO.

 

Donations Can Be Made at the Following “On the Court” Tennis Events

June 6:          USTA Mixed Double City Finals: DeKalb Tennis Center

June 16:        USTA Red Hare League: Piedmont Park

June 17:  THOR•LO Media Day; USTA & Sports Authority® Family Play Day: Sports Authority®, Cumberland

June 23:        USTA Red Hare League: Bitsy Grant Park

July 19: USTA Junior Team Tennis Championships: Harrison Tennis Center, Druid Hills Country Club

July 19:         USTA Sandy Springs Tennis Center Tournament: Sandy Springs Tennis Center

July 19 – 27:  BB&T Atlanta Open: Atlantic Station

August 2:             ALTA Mixed Doubles – City Finals for A, B, & C; Blackburn Tennis Center, DeKalb Tennis Center, Sandy Springs Tennis Center

August 2:       ALTA Sr. Women – City Finals: Sandy Springs Tennis Center

August 3:       ALTA Sr. Men’s Finals:  DeKalb Tennis Center

August 9:             USTA Combo Scrimmage Tournament: DeKalb Tennis Center, Harrison Tennis Center, Life Time Athletic at Peachtree Corners

August 14:    USTA Weekday Women Summer League Finals: DeKalb Tennis Center

August 23:    USTA Business Women Summer League Finals: DeKalb Tennis Center

August 23:    USTA Men Summer League Finals: Harrison Tennis Center

The in-store redemption program and “On the Court” events coincide with the ongoing THOR•LO #SmileyFeet social media campaign on Facebook, Twitter and YouTube. Tennis enthusiasts are encouraged to share their Thorlos experiences using the #SmileyFeet hashtag and participate in contests and giveaways via the THOR•LO Facebook page, http://www.facebook.com/thorlos/.  

“Atlanta is home to one of the largest tennis populations in the nation, in large part to its commitment to building a healthy community, its dedication to local youth athletic programs, and its love of all things related to the sport,” said Jim Throneburg, owner and CEO of THOR•LO. “We are excited to launch our ‘Put A Smile On Your Feet’ program in Atlanta and look forward to bringing smiles to children’s faces by supporting these local youth foundations, while also connecting tennis enthusiasts with our Thorlos brand through ‘On the Court’ activities and social media platforms.”  

Additional information about THOR•LO and its Thorlos brand are available at www.thorlo.com.