When Guests Buy Select up&up School Supplies, Target Gives Up to $25 Million
This is the best week to get school supplies at Target. Why you may ask?
Because for each select up&up brand back-to-school item purchased at a U.S. Target store from July 13, 2014 through August 2, 2014, Target will donate one up&up or Yoobi brand back-to-school item to Kids In Need Foundation; total maximum donation (retail value): $25 million. www.kinf.org.
Through these purchases, Target’s goal is to donate up to $25 million in supplies and potentially impact nearly two million kids as they head back to school.
Types of items donated may include pencils, erasers, notebooks, pencil sharpeners, glue, rulers, folders, scissors, pencil cases, crayons, markers, pens, and/or possibly other items. Actual items donated may be based on classroom need, may differ from items listed/pictured, and may be of equal or lesser value than items purchased.
In addition, the new Yoobi brand of school supplies is available exclusively at Target and supports the cause year-round. Yoobi’s “One for You, One for Me” mission means that for every Yoobi product purchased at Target, Yoobi contributes a product to a Yoobi Classroom Pack that will be distributed to K-3 classrooms in the U.S. through the Kids In Need Foundation. The Yoobi collection is available in Target stores and on Target.com and features a colorful range of products, including folders, notebooks, pens, and rulers, all for less than $10.
Target will distribute the school supply donations through the Kids In Need Foundation, which operates a national network of Resource Centers that provide free school supplies for in-need students. The donations will be made to Resource Centers beginning in August and provide an optimized assortment of the school supplies students need for the year ahead.
“For millions of kids living in poverty, the right school supplies often become a luxury instead of a necessity,” said Laysha Ward, president, Community Relations, Target. “We know that giving is important to Target’s guests. This program gives them an opportunity to make a positive impact on the lives of others and set kids up for success through the simple act of buying school supplies.”