Tuesday, March 20, 2012

First look: New LEGO Store at Discover Mills Celebrates it's Reopening by Hosting LEGO® Creation Nation Event

 
  
The LEGO® group, one of the world’s best-known toy manufacturers, is thrilled to announce the grand reopening of the LEGO store at Discover Mills, Atlanta’s largest outlet, value retail and entertainment destination. 


To celebrate the grand reopening of the newly redesigned LEGO store, children, adults and families are invited to help participate in building a large-scale map of the United States using LEGO® bricks. 



This three day building event entitled “LEGO Creation Nation” encourages participants to use their creativity to construct a small scale model that represents their favorite city or place in the United States to be added to a large map made entirely of bricks, creating a unique and one of a kind LEGO model of the nation.
 
 
The LEGO store will now be located near The Disney Store and Gymboree Outlets and raises the bar in innovative displays, in-store family events and shopper-friendly play areas. 


“The newly redesigned LEGO store is the perfect complement to Discover Mills’ already celebrated shopping and entertainment experience,” said Karl Woodard, general manager of Discover Mills. 



”We are confident that local residents and visitors to the greater Atlanta area will revel in the fun experiences that the LEGO store brings to Discover Mills.” The new LEGO store will feature an assortment of products covering nearly every square inch of space amidst three key design components. 


The “Pick-A-Brick-Wall,” by far the most popular store feature, offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The “Living Room” is an interactive play area prominently positioned in the center of the store and finally a “Brand Ribbon” runs the circumference of the store, featuring LEGO model displays, company history and fun facts to entertain guests.


In addition, other in-store features and experiences include Master Builder Bar, Monthly Mini Model Build Classes, LEGO Club Meetings, V.I.P. Program and Shop & Ship. “Our newly redesigned store at Discover Mills will enhance our consumers’ overall LEGO brand experience through product variety, store design and regular hands-on family events,” says Skip Kodak, vice president, LEGO Group. 



“Children and families will be able to experience first-hands and hands-on creativity and imagination that goes into LEGO building and be inspired by the over 4 million LEGO bricks that are in the store at any given time.” 

  
The Details: DISCOVER MILLS TO HOST “LEGO® CREATION NATION” THIS WEEKEND

Large scale building event to create one of a kind model of the United States

WHAT: 
Throughout the weekend there will be building competitions, free LEGO giveaways, raffles and the opportunity to create a large-scale model with hundreds of other builders. Everyone who participates will also receive a free LEGO Certificate of Achievement, while supplies last.

WHEN:            Friday, March 30 – 11:00 a.m. to 6:00 p.m.
Saturday, March 31 – 10:00 a.m. to 6:00 p.m.
Sunday, April 1 – 12:00 p.m. to 6:00 p.m.

WHERE:          Discover Mills (Food Court)
5900 Sugarloaf Parkway
Lawrenceville, GA 30043

COST:             Free and open to shoppers of all ages

FOR MORE INFO: Call (678) 847-5000, visit www.discovermills.com or find them on Facebook at www.facebook.com/DiscoverMills.


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