A medieval company uses social media to raise awareness and funds to a modern-day cause
Hear ye! Hear ye! October is Breast Cancer Awareness month and for the first time in company history, Medieval Times, Atlanta has joined the FIGHT FOR THE CAUSE! In an effort to build fan engagement while supporting breast cancer awareness, the castle has committed to donate $1,000 to Winship Cancer Institute at Emory University once attaining 4,000 local Facebook page ‘Likes’ at https://www.facebook.com/
“The
virtues of knighthood demand a commitment to the community,” said
the Atlanta Castle’s Marketing & Sales Manager, Katrina Stroup.
“FIGHT FOR THE CAUSE allows the castle to give back, while
simultaneously addressing an audience of passionate locals who wish
to be involved in the community.”
In
noble honor of breast cancer awareness month, Medieval Times jumped
at the opportunity to don pink, fight (and joust) for breast cancer
research, and create a turnkey channel through which Facebook fans
may support a worthy cause that touches the lives of so many.
In
an effort to spread the FIGHT FOR THE CAUSE beyond the castle walls,
Medieval Times forged partnerships and developed a variety of grass
roots initiatives to support the campaign. Highlights include talent
from Star94 Atlanta visiting the castle parking lot to promote the
Rack Up the Miles Campaign for Breast Cancer, a costumed horse and
rider joining the ‘Be the Boss of You’ trail ride for breast
cancer, and a visit from 5-Hour Energy to distribute pink lemonade
and energize the Medieval Times team for the FIGHT.
The
castle’s hope is to spread awareness of the FIGHT FOR THE CAUSE
throughout the area by distributing pink promotional items at local
events and at Medieval Times shows throughout the month of October.
In addition to their donation commitment, Medieval Times plans to
award one random participant a party for eight guests at the castle,
making this FIGHT a win/win battle.
To
join the FIGHT FOR THE CAUSE, visit Facebook.com/MTatlanta, hit the
‘Like’ button and feel the blush of communal camaraderie. In
October, it’s noble to like pink!
Participation
and Giveaway Information
Visit
Medieval Times Dinner & Tournament, Atlanta on Facebook
and hit ‘Like.’ If the pages reaches 4,000 ‘Likes’ in
October, 2012, a $1,000 donation will be made to Winship Cancer
Institute at Emory University. Help spread the word on
Twitter,
and
tag Tweets with
#MTatlanta.
To enter our giveaway all you have to do is to leave us a
comment below telling us why you want to visit Medieval Times. Make sure you enter using our Rafflecopeter widget. On October 24th one random person will win 4 tickets to Medieval Times.
If you are unable to leave us a comment please keep in mind that in
order to see the widget you need to be "javascript enabled". If the
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