Wednesday, December 3, 2014

IKEA’s soft toy heroes have returned to help kids go to school!



Our friends at IKEA Atlanta are hosting a toy/donation drive for CHOSEN ABILITIES in the month of December in their exit/lobby area. This local organization is a 501c3 that provides educational and training services to individuals residing in low-income communities! Toys collected will be used to provide a new unwrapped toy at their annual Christmas program.

The Soft Toys for Education campaign aims to provide quality education to vulnerable children living in poverty in developing countries. Since the campaign started, donations from the annual IKEA Soft Toy Campaign have totaled $ 90.4 million** (€67 million), helping more than 11 million children in 46 countries enjoy their right to a quality education. The donations help UNICEF and Save the Children train teachers in childfriendly teaching methods, improve child protection systems, supply education materials, and increase school attendance rates.




All children should have access to a quality, basic education, no matter which part of the world they live in. Buying a soft toy or children’s book at IKEA Atlanta can directly benefit children served globally by UNICEF and SAVE THE CHILDREN as well as locally by CHOSEN ABILITIES RESOURCE CENTER.” Deidra Cunningham, Public Relations – IKEA

New soft toys join the team
Every year for the campaign, IKEA creates a children’s book based on IKEA soft toy characters. In this year’s book, The Frog Prince, young readers visit the fairy-tale forest and learn about the special bonds of friendship. The book is written by award-winning Swedish author Ulf Stark and illustrated by Silke Leffler.
This year’s new soft toy friends from The Frog Prince fairy-tale world are:

  • TOSIG: the silly frog
  • LILLGAMMAL: the red-hooded rebel
  • PIPHARE: the wise hare
  • KATTUGGLA: the sweet owl

Investing in children’s education is the most powerful way to help them escape poverty. Through IKEA’s Soft Toys for Education campaign, we have been able to improve the education of more than 11 million children through our partnership with Save the Children and UNICEF. Access to a quality education is key to help them create a better future for themselves and their families,” commented Per Heggenes, CEO IKEA Foundation”.



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