Monday, January 11, 2016

Ringling Bros. and Barnum & Bailey® and Chick-fil-A Launches “Pie for Patients” promotion to benefit Children’s Healthcare of Atlanta


“Pie for Patients” social media effort challenges people to pie themselves and others for Children’s Healthcare of Atlanta


Ringling Bros. and Barnum & Bailey® and Chick-fil-A are teaming up with Children's Healthcare of Atlanta to challenge Children Of All Ages to participate in Pie for Patients. People can make a pie using shaving or whipped cream, take a video, and then post the video on Facebook, Instagram, Twitter or YouTube using #GetPiedforCHOA and #ringlingbros. After getting involved in the fun of getting pied and raising awareness for Children’s, participants are asked to donate to make a difference in their local community.


 


The Ringling Bros. and Barnum & Bailey circus birthday tradition of being pied has been transformed in Atlanta into an opportunity to pie yourself, friends, family, and neighbors for a great cause,” said Brad Timberlake, Regional Vice President for Feld Entertainment’s Southeast Region. “’Pie for Patients’ is a fun, unique way to raise awareness for Children’s Healthcare of Atlanta, which has done amazing work in our community for more than 100 years.”

Donate to Save Lives and then Pie yourself to challenge friends, family, and neighbors and help raise money for Children's Healthcare of Atlanta.

 It’s easy to get involved!

1. Make a challenge video of yourself being pied for Children’s Healthcare of Atlanta on your social page for people to donate and get pied too!  

How do you participate and film your video?
Step 1- Donate online
Step 2- Film yourself getting Pied
Step 3- In your video challenge someone else to donate and get pied
Step 4- Post the video to your social media account
Step 5- Include the Hashtags
2. Organizations can create a page on this website so that friends and family can make donations to support your Pie for Patients team challenge


#GetPiedForCHOA #RinglingBros
Chick-fil-A Atlanta will support “Pie for Patients” by donating $5,000 to Children’s in addition to having four “Chick-fil-A Spirit Events” where 10% of proceeds from a selected date/time period will go back to the hospital.  Ringling Bros. clowns will also be at these four spirit events and over 45 more locations to entertain customers in January and February.  Customers will have the opportunity to put on a “Pie for Patients” poncho and get pied on the spot at all Chick-fil-A Atlanta locations that are hosting a Family Event during the Ringling Bros. visits including the four spirit event locations below:

  • January 16 – 475 Howard Simmons Road, Ellijay, 30540 (9-11am)
  • January 19 – 3100 South Cobb Drive, Smyrna, 30080 (9-11am)
  • January 28 – 5450 Peachtree Industrial Blvd., Chamblee, 30341 (6-8pm)
  • February 5 – 2105 Roswell Road, N.W., Marietta, 30062 (6-8pm)

Ringling Bros. and Barnum & Bailey Circus will also donate $20,000 to Children’s Healthcare of Atlanta to support local pediatric patients and raise awareness of the national cancer research being conducted by Dr. Joshua Schiffman from Salt Lake City’s Intermountain Primary Children’s Hospital, who is studying DNA from Ringling Bros. elephants and comparing it to DNA from his patients with cancer. Scientists are studying why there is such a low incidence of cancer in elephants, what makes this cancer resistance possible in elephants and not in humans, and how this may correlate to new treatments for pediatric cancers.

Additional information on Ringling Bros. and Barnum & Bailey Circus and the Ringling Bros. Center for Elephant Conservation, the partnership and information on how families can donate to the research can be found online at www.ringling.com and www.ringlingelephantcenter.com.

For more information on “Pie for Patients” visit www.CHOA.org/pieforpatients.


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